Domain name is very crucial for any site. It’s like the identity for any site. These days due to boom in domain reselling most of the premium domain names have already been registered. Even 3-4 word domains without any meaning have been registered and are being sold for $$$.
So what are the factors that determine the price of any domain. In other words, how to analyze or appraise any domain name. One thing I make to clear before getting in deep, that domain appraisal is highly subjective. The domain name that you may think worth $1000+ may be worth $100 only in appraiser’s view. On the other hand some interested party may be willing to pay you $10000+ for same domain. In short, the price of the domain is mainly determined by the need of the person.
Now lets see some general factors determining any domains value…..
I. TLD (i.e. the extension of domain) –
Its the most important of all the factors. Obviously .com doamin can get you more price than other TLD’s like .net, .org,.info,.biz, etc. for same keyword. Also there were some news that .info domains are considered as spams by some search engines hence not indexed higher in SERP’s.
II. Length of domain –
Next comes the length of the domain. Short domains are worth more than longer domains. According to some webmasters 3 words .com domain can get you $1000+.
The keyword is the domain name itself, i.e. in google.com , google is the keyword. Obviously a good keyword means more $$$. Meaningful domains, especially the dictionary words can get you more value than non-dictionary words. As compared to 4 word meaningless domain 8-9 words meaningful domain will get more value.
IV. Singular or Plural –
This varies, but mostly singular domains can get more value than plural.
V. Brandable –
Now if you have a non-dictionary word domain, but it is brandable then you can get more $$$ comparatively. The biggest example for this is Google.com , where google does not have any dictionary meaning.
So these are few factors which can help you in analyzing your domain and let you know “how much is it worth”.
Old Domain Name VS New Domain Name
Buying a domain name can be tricky if you need to use the domain for your company website. There are several dos and don’ts and many if and buts, and you need to consider much of these to take your decision. If you do not consider the risk factors, and the chance factors, then you may end up picking a domain name, which would put your site’s reputation and image at stake.
Where the risk lies
The risk that involves in the picking up of old domain names is the history of that domain. If you are picking up some old domain name for your company, which some previous user has left, then you should check the domain history. In case you find that the domain was blacklisted by search engines or had any legal issues, or had some other problem in the past, you better keep off from the name, however apt it may seem to you for your company.
Why you should market the domain name well
If you buy the old domain name, then you must be 100 % sure that you would do ample marketing and optimization for your domain to associate and link the domain name with your company name strongly. You should try to erase off all records of the previous history of the domain from the minds of the internet users by publicizing the domain name intelligently against your company name. In case you do not do that, the old track record of the domain would bring bad luck to your company while the search engines would also be confused treating your company as another venture of the old domain owner.
When you buy a fresh new domain
To start afresh a good option is to buy a fresh new domain. In that case, the domain name would be devoid of any fishy bad history or without the traces of any old or current business of the previous owner. You will be able to start new with the domain, while marketing it solely and clear mindedly for your company. You will own the new domain, and therefore may plan to market or optimize it as per your wishes.
Below are some examples of old expired website domains that is available as of writing this article.
Story behind cheap domain names
If you see that a domain registration site is giving away cheap domains for sale, and those are really too cheap, then beware. Saving some money here, may cost you later, if the domain you buy from the sale turns out to be an old blacklisted or tainted domain.
With old domains, it always takes you time to link it to your business and company, and erasing away old records of the domain with all bad things is not at all easy. Hence, if you have the resources and chances to get a fresh new domain for your company, then you should better try it first. This will save a lot of your effort in the longer run, and will help your site and domain both grow well, while the site adopts the fame of the online presence, or the domain molded into an online branch of the famous offline business.
Things to Consider Before Buying a Domain Name
When you have decided o make a website of your own, for your business, organization or company, then the first thing you will need is a domain name. The domain name, will be your website’s name, and will be the unique identity of your website while being the face of your company representing it online. Hence, this name has to be chosen carefully, while giving the name lots of importance.
What holds you from buying a new non-owned domain?
It’s not always possible that you search for a domain name, and get it blank, new, available and ready to buy. In most cases it does not happen. With the rapidly increasing number of websites, names get booked faster than you can ever think. Not only that, but the buying and selling of domain names is a much practiced profession and money making technique. Sellers first buy and take the ownership of domains which have the chances of being in demand later or sooner, and then when a buyer approaches, they quote any exorbitant price for the domain. The buyer who badly needs the name for hiss company or business website sometimes gets compelled to buy the exact name.
The other way round
Often buyers try and find some other ways to avoid paying such a high price for the needed domain. The commonly practiced method is to use some other domain name extension than the commonly used commercial extension of “.com”. There are many more options besides choosing a “.com” name. There are country specific extensions, where the abbreviation of the country is used in a form. There are other extensions like, biz, edu, net, org, gov, info and many more. Hence a user, who would like to get the same domain name for website as is in the company name, can choose to get so by choosing just any other extension with the domain.
What if you want to buy the exact .com domain for your company website
Sometimes website makers have a passion, need or preference for a “.com” extension only, and in those cases, one chooses the name which comes in pronunciation and looks, very close to the real company name. If that too can’t be availed because of strong competition, then any name which gives a look and feel of the company is chosen by the website owner.
This method is always cheap, as you compromise a little, and then buy a domain at its real cheap and reasonable price. However then, it depends upon you that how you market the domain, and optimize the site to get most of the desired traffic and link to your company name in the form of that domain name in future.
How to solve the issue
The crowd consists of both types of people; one who just needs any domain name at reasonable price to start a company website, and the one who need the exact named domain to brand the company better in future. Both have advantages and disadvantages, and you can’t omit the importance and significance of performing optimization and marketing steps for both. However, it’s always easy to start with a fresh domain, where the chances of name, history, or old conflicts never remain.