Promoting Your Blog Through Social Media Marketing

Are you putting a lot of efforts to attract visitors to your blog? Are you not able to find an effective strategy to promote your blog? Why your blog is not getting into the competition? Is there a lack of some strategy? There might be some absence of some effective strategies to promote your blog effectively over the internet. The most effective strategy to promote your blog is social media marketing. Social media marketing is an efficient way to promote your website or blog through social bookmarking and networking sites. These strategies attract a large number of readers to your blog and put you on a great business. Social media marketing is a great effort t gain the attention of organic readers searching for good data over the internet. I researched some social media strategies to popularize my blog and collected different methods and tried them for a year. Then I came to the conclusion and gathered some great data to help you out in popularizing your site. Some of these action plans are discussed below.
·         Feed the content of your blog to social media profiles: You must be having accounts on social networking websites like Google+, Facebook, Twitter, Orkut and most of you will be having accounts on social bookmarking websites like Reddit, Digg, Delicious. If you use your accounts to promote your content then there is a possibility that you might get some shares through the accounts of your friends and in this way, you can promote your content easily and effectively.
·         Add “Follow me” icons to your blog: You can put on some social media icons below or above the blog post or on the widget area of your blog to invite the readers to follow you. This will help them to get the notification whenever you publish a new post on your website or blog.
·         Create a social media page of your blog:  Go for creating a social media page on social networking sites like Google+, Facebook and invite the people to like your page by sending them request manually or adding the link of your page on widget area or as a pop up on your blog or site. Now whenever you share the anything on this page, all the people who have liked it will be notified.
·         Link your blog to your social profiles: You should make an efficient use of social media profiles to add your blog as your work and hence attract more readers to your blog.
·          Use sharing buttons below the post: You must use the social share buttons above or below your blog post. So, if the visitor likes your blog post he or she might share it on his/her profile. This will make people visiting his/her account may visit that link and you can get some more visitors.
·         Comment on other blogs with the link of your blog: You should try to comment on blogs of your niche. Try to get a comment approved on high Page rank blog. This helps you to attract readers and also improve the reputation of your blog.

 

6 Ways To Improve Your New WordPress Blog

If you thought that it is a herculean task to enhance the speed of your esteemed WordPress blog, then you are wrong. After all, there are various plugins which will work wonders towards easing you of tweaking your WordPress blog in order to make it read as well as search engine friendly, in the easiest possible manner. I will give you some tips that how to Improve Your New WordPress Blog.

By reading the following article, you will get to know some of the highly sophisticated tips which work wonders towards enhancing the traffic of your WordPress blog, thus generating increasing numbers of followers for your blog as well.

Following are the tips which will help towards ensuring the overall improvement of your WordPress blog like never before:-

  1. Site Design and Loading Time.


The design, as well as loading time of your site, matter a lot, especially if you want to improve your WordPress blog. Hence, it is imperative for you to choose an eye-catching as well a light color theme for your esteemed blog. It can be done with the assistance of light colors along with dark colored text with the font namely Verdana or Georgia. You need to be equally cautious about the fact, that your site should be navigated in the easiest possible manner.

There are times when the readers are irritated due to the slow loading speed of your blog, thus they leave your reputed blog instantly. Hence, in order to experience improvement in your WordPress blog, you need to adhere to the following things:-

  1. Increase the loading speed of your blog
    2.Reduce the number of plugins
    3. Avoid using the flash content.
    4. Use a content delivery network2. Add Social Media Sharing Buttons

    The presence of social media is indeed imperative in today’s generation as it helps towards improving the search engine ranking. You need to ensure social media buttons on your blog as they give comparably more viral exposure to your blog. Thus, your website generates more traffic. Great isn’t it?

  2. Add an ‘About’ or ‘Bio’ Page

‘About’ or ‘Bio’ page is imperative for the improvement of your WordPress site. It is done to highlight the personal as well as professional information on your WordPress site. Leads can be generated with the assistance of a professional “Bio” page.

  1. Provide an Easy way to follow your Blog


It is the dream of every blogger to ensure huge fan following and it is important for you to have an easy way and method to follow your blog. The subscription box should be placed on the sidebar as well as below the content. The place of the subscription box should be clearly visible as well.

  1. By using the feed subscribers


Various people use the option to get RSS feed in order to arm them with the latest news. Hence, make use of the same in your WordPress blog. By using the feed subscribers option you will be able to increase your website traffic.

  1. Use Short Permalinks

Although, we go overboard towards properly choosing keywords, keyword density along with writing quality content, but in the process, we forget to deal with the permalinks of the post. Blog post’s permalinks might become the reason for low search engine ranking. Hence, in order to ensure improvement in your WordPress blog, use precise keyword rich permalinks for your blog’s post as it works wonders towards ensuring better SEO results. You have to equally use short permalinks.

Finally, aforesaid are the 6 important ways to improve your new WordPress blog. In this way, you are going to ensure a highly sophisticated and improved WordPress blog as well. Great isn’t it?

Why You Should Use WordPress

In the modern era of the Internet, there are many ways to create a new website or blog. Most of these sites are made using a non-professional way through various CMS for creating sites. With the help of such CMS, it is possible to create a site based on ready-made tools without special knowledge in this area, in the form of a designer. Consider the uniqueness and advantages of such a CMS as WordPress. This program allows you to make a site based on a ready-made template, and there are thousands of different themes out there. Also, such a theme can be made by yourself. Some may say that WordPress is not the best of all CMS. For example, Drupal is a more professional and functional CMS, but for large scale Project. But the main advantage of WordPress is that most bloggers don’t need websites in the form of huge Internet portals or special web-based systems. That is, Why WordPress  allows you to create a Easy Business website  or blog. The fact is that the WP itself allows youto create a great website but you can also use a huge number of different add-ons, plug-ins, templates that enhance the uniqueness, functionality, inner beauty and convenience of your site, provide easier website promotion. You can find a huge number of plug-ins that will help improve the performance of the site and its functionality. Wordpress itself is popular because the administration of the site in this CMS does not create any particular difficulties. An inexperienced person can easily master the publication of articles and even customize the blog . Key features: simple installation and configuration; You can publish articles through third-party programs and services; supports basic web standards (XHTML, CSS, PHP); RSS, Atom, trackback, pingback are supported; easily and quickly changes the theme of the site; plug-ins (modules) freely interact with the code; CNC is present (human-readable URLs); there is a large community where you can get support, including in Russian; the fight against spam with a variety of plugins. However, you can talk about the benefits of WordPress for a long time, it is better to install it and try everything yourself 🙂

Where to Get Free Stock Photo For Your WebSite

As you may recall me pointing out many times before, it’s critical that you use top-quality imagery in all of your business marketing materials. Such imagery is especially important on your website and in your social media marketing materials if they are to attract the attention of your target customer online. In a digital world largely comprised of image-driven social media platforms, visually-rich website designs and super high resolution mobile displays, to use crappy imagery will guarantee your marketing messages being ignored.

To help you create high quality image based marketing materials easily without having to go to the repeated expense of graphic design services, I told you all about Canva in my last post. Canva is an online image editing tool that allows anyone to create highly-professional and high impact business images in just a matter of minutes. And what makes Canva so awesome from the small business owner’s point-of-view is that Canva does not require any special skills to use. Just pick an appropriate template for the marketing document you wish to create, pick your imagery from a vast searchable library that’s fully categorised, place in the desired text and then download the results for immediate use!

Now, even though Canva does provide a supply of photos you can use for free, most have to be paid for at a dollar each. This makes sense of course because this is how Canva generates a large portion of its revenue, through image sales. However, if you really don’t want to pay a cent for producing the marketing materials you need, then there are places you can turn to to get top-quality stock imagery for no charge at all. I’m going to tell you about my three (3) favourite free stock photography websites below.

Importantly, each of these sites offer a CC0 licence for just about all images they offer, which simply means that you can copy, modify, distribute them, even for commercial purposes, without asking for permission or having to provide attributions. In other words, you can use the images as you wish without restrictions.

IMPORTANT NOTE: Not all images offered on these sites are covered by the CC0 licence. Be sure to check the licence status of any image you intend to use before downloading and working with it.

PEXELS.COM

Pexels.com is a relatively recent stock photography site that has several thousand free stock photos that you can use for your website and online marketing materials. As mentioned above, the stock photos offered by pexels.com all appear to be licensed under Creative Commons Zero (CC0) which means you can copy, modify, distribute and even use them commercially, with no attribution is required.

However, I do like to confirm this visually by checking out the licence box that appears to the right of the image before I download it.

The site has a great search function, similar photos function and a comprehensive tagging system as well, which makes finding the perfect image for your specific needs quite easy. Downloading the image is simple, just right-click it with your mouse pointer and select Save Image As… or Save Link As… on the context menu that appears.

The images come down in very high-resolution, often about 5Mb or so, therefore, you will have to resize them appropriately before using them on your website. At most, you want to make sure that any image used on your website does not exceed 50Kb or so in size.

The photos are very high quality, being very sharp, crisp and clear. The one you see above is from the site (after I resized it of course). Most of the images are also very high resolution so they’re perfect for retina displays too.

DEATHTOTHESTOCKPHOTO.COM

The people at this innovative firm take an unusual approach to sourcing and distributing their unique brand of photographic works. Rather than provide a massive, browsable online library of “standard” stock photography, the creators, Allie Lehman and David Sherry, essentially email out license free, categorized photos for people to use however they desire.

What you end up with is high-quality imagery taken with purpose and meaning, and tend to fit very well with your creative marketing strategies. So I suggest you signup to their email list and start building up your Death to the Stock Photo library as soon as possible.

MORGUEFILE.COM

morgueFile is a free stock photo website where anyone can upload their images for others to use, which is why there’s a massive collection of over 300,000 pictures to choose from. Registration for a user account isn’t necessary and you can search for images with the search function provided.

Unfortunately, a Browse by Category function has not been made available. Most of the pictures can be used anywhere and for any purpose, however, just read the specific licence text for each image of interest before you download it just to be safe.

Do you have any great tips, tricks or methods for keeping your business going during hard economic times? If you do, then share them with other small business readers in the comments area below.

Why Business Websites Fail

It doesn’t matter if every other part of your online business system is perfect. If you have no customers visiting your site, then you’re not going to make a cent!

This is why the online marketing systems and processes you set up are so critical, for it is these that refer the traffic to your website, traffic that is the lifeblood of your business. And, just as is the case with traditional offline marketing, you are wise to employ multiple channels of message distribution to get the best results.

 

However, when I am asked to review online business systems that are struggling, one of the most universal issues I discover is that the online marketing systems being used are mostly ineffective, and in some cases, are totally non-existent. In this scenario, it is virtually impossible for an online business system to succeed in achieving its revenue objectives.

In particular, I find the following:

  • An ineffective or totally non-existent Search Engine Optimisation (SEO) campaign that results in a business having no presence in Google’s organic search results.
  • Little or no consideration of the incredible potential and accessibility of digital advertising opportunities such as those offered by Google Adwords and Facebook Marketing.
  • Little or no consideration of the vast potential of using onsite and embedded video, and in particular, to take advantage of the second most popular search engine on the web, this being YouTube.
  • Little or no social media profile, and in the case that such a profile does exist, failing to be active on it to grow a substantial follower base.
  • Little or no blogging; when it has been categorically proven that regular blogging improves SEO ranking considerably, attracts more leads, achieves more inbound links and increases sales conversions.
  • Very poor website copy that fails to engage visitors by clearly articulating that their needs and wants are well understood and that the products or services on offer are precisely those required to achieve the results they want.
  • No communication of a clear, concise or compelling Unique Selling Proposition (USP), either in online or offline marketing materials, which is then strongly associated with an organisation’s brand, website, products or services.

So if you know that you’re struggling in the Online Marketing area, and have accepted the sobering fact that this is costing you thousands, if not tens of thousands, of dollars a year in unrealised revenue, then this is something that you have to change immediately if you are going to have a profitable 2019!

What online marketing channels are you intending to try in 2019 that you haven’t tried before? What motivated you to consider trying these channels? Please share your thoughts on these questions in the comments box below.