When you have decided o make a website of your own, for your business, organization or company, then the first thing you will need is a domain name. The domain name, will be your website’s name, and will be the unique identity of your website while being the face of your company representing it online. Hence, this name has to be chosen carefully, while giving the name lots of importance.
What holds you from buying a new non-owned domain?
It’s not always possible that you search for a domain name, and get it blank, new, available and ready to buy. In most cases it does not happen. With the rapidly increasing number of websites, names get booked faster than you can ever think. Not only that, but the buying and selling of domain names is a much practiced profession and money making technique. Sellers first buy and take the ownership of domains which have the chances of being in demand later or sooner, and then when a buyer approaches, they quote any exorbitant price for the domain. The buyer who badly needs the name for hiss company or business website sometimes gets compelled to buy the exact name.
The other way round
Often buyers try and find some other ways to avoid paying such a high price for the needed domain. The commonly practiced method is to use some other domain name extension than the commonly used commercial extension of “.com”. There are many more options besides choosing a “.com” name. There are country specific extensions, where the abbreviation of the country is used in a form. There are other extensions like, biz, edu, net, org, gov, info and many more. Hence a user, who would like to get the same domain name for website as is in the company name, can choose to get so by choosing just any other extension with the domain.
What if you want to buy the exact .com domain for your company website
Sometimes website makers have a passion, need or preference for a “.com” extension only, and in those cases, one chooses the name which comes in pronunciation and looks, very close to the real company name. If that too can’t be availed because of strong competition, then any name which gives a look and feel of the company is chosen by the website owner.
This method is always cheap, as you compromise a little, and then buy a domain at its real cheap and reasonable price. However then, it depends upon you that how you market the domain, and optimize the site to get most of the desired traffic and link to your company name in the form of that domain name in future.
How to solve the issue
The crowd consists of both types of people; one who just needs any domain name at reasonable price to start a company website, and the one who need the exact named domain to brand the company better in future. Both have advantages and disadvantages, and you can’t omit the importance and significance of performing optimization and marketing steps for both. However, it’s always easy to start with a fresh domain, where the chances of name, history, or old conflicts never remain.